Arifu

For Learners

Arifu is a personal learning tool you can chat with on any mobile device to learn new skills and access opportunities from our partners.

Personalized: Whether learning about entrepreneurship, financial management, or nutrition, our expert-crafted content is designed to meet the unique needs of each individual.

Easy To Use: Learning with Arifu is as easy as chatting with a friend. It’s accessible on any phone, with or without internet, over SMS and a growing number of chat apps.

Free: There are no SMS fees or content subscriptions. All content is sponsored by our partners, so learning is free and affordable to everyone.

For Partners

Arifu is a chatbot platform for engaging, training, and capturing insights on important and hard-to-reach audiences over basic and smartphones. With the Arifu Platform, you can access a growing collection of interactive educational content for licensing or have our in-house education experts design your own custom content offering.

Reach Scale: With mobile training and marketing at 1-10% the cost of traditional in-person models, you can afford to engage millions of people in your target audience.

Change Behavior: Deliver awareness and knowledge that drive uptake and usage of essential skills and high impact products and services.

Capture Data: Access real-time analytics and feedback to better understand your target audiences and design better solutions for them.

Our Partners

Our Impact

20M+

LEARNING MESSAGES SENT

26

AVERAGE NUMBER OF MESSAGES PER USER

850K

USERS ON THE ARIFU PLATFORM

Case Studies

Problem

A digital financial service provider wanted to increase uptake and usage of a new savings and borrowing product among rural populations.

Solution

Arifu designed financial literacy and interactive product training for integration into a face-to-face Brand Ambassador program. We engaged 200 trainers and 3,000 learners using interactive SMS.

Results

5.5 days quicker repayment of digital credit
$2 larger running balances
$0.50 larger digital loans requested
0.6 more transactions

Problem

A multinational agribusiness wanted an affordable and scalable way to offer agronomy skills training to farmers while increasing sales of inputs and improving how farmers used those inputs.

Solution

Arifu digitized and then delivered the agribusiness’s Good Agricultural Practices training with interactive training on input benefits, risks, and usage tips across 4 crop categories.