Arifu

For Learners

Arifu is a personal learning tool you can chat with on any mobile device to learn new skills and access opportunities from our partners.

Personalized: Whether learning about entrepreneurship, financial management, or nutrition, our expert-crafted content is designed to meet the unique needs of each individual.

Easy To Use: Learning with Arifu is as easy as chatting with a friend. It’s accessible on any phone, with or without internet, over SMS and a growing number of chat apps.

Free: There are no SMS fees or content subscriptions. All content is sponsored by our partners, so learning is free and affordable to everyone.

For Partners

Arifu is a chatbot platform for engaging, training, and capturing insights on important and hard-to-reach audiences over basic and smartphones. With the Arifu Platform, you can access a growing collection of interactive educational content for licensing or have our in-house education experts design your own custom content offering.

Reach Scale: With mobile training and marketing at 1-10% the cost of traditional in-person models, you can afford to engage millions of people in your target audience.

Change Behavior: Deliver awareness and knowledge that drive uptake and usage of essential skills and high impact products and services.

Capture Data: Access real-time analytics and feedback to better understand your target audiences and design better solutions for them.

Our Partners

Our Impact

20M+

LEARNING MESSAGES SENT

26

AVERAGE NUMBER OF MESSAGES PER USER

850K

USERS ON THE ARIFU PLATFORM

Case Studies

Problem

A digital financial service provider wanted to increase uptake and usage of a new savings and borrowing product among rural populations.

Solution

Arifu designed financial literacy and interactive product training for integration into a face-to-face Brand Ambassador program. We engaged 200 trainers and 3,000 learners using interactive SMS.

Results

5.5 days quicker repayment of digital credit
$2 larger running balances
$0.50 larger digital loans requested
0.6 more transactions

Problem

A multinational agribusiness wanted an affordable and scalable way to offer agronomy skills training to farmers while increasing sales of inputs and improving how farmers used those inputs.

Solution

Arifu digitized and then delivered the agribusiness’s Good Agricultural Practices training with interactive training on input benefits, risks, and usage tips across 4 crop categories.

Results

In the first pilot with 5,000 Kenyan farmers, we:

Helped farmers improve 21 categories of behavior related to Good Agricultural Practices
Increased farmer yield by 55%
Increased income per acre by $187

What our users say.

With Arifu, I could be in a million
households at one time and that
would be my joy.

Catherine ILO-Certified SME Trainer.

We need this in my village
so the youth can improve their skills.

Nampaso Maasai Pastoralist.

Learning in person, there may be some pressure, but on the phone there's no pressure.

Stella Sales Representative.

Our Team

Benjamin Ngige
Senior Project Manager

Boniface Nzangi
Finance and Accounting Associate

Caleb Ariel
Data Science Intern

Catherine Ngunjiri
Project Manager

Celestine Njuguna
Project Manager

Chris Mbeva
Data Scientist

Clement Marini
Engineering Manager

Craig Heintzman
Chief Executive Officer

Davis Deco
Junior Software Engineer

Elizabeth Njau
Project Management Assistant

Eunice Olembo
Learning Designer

Gabriel Mutua
Data Scientist

Gloria Olembo
Partner Relations Associate

Karthi Keyan
Chief Technology Officer

Kelvin Mureithi
Software Engineer

Martina Taverna
Senior Partner Relations Manager

Marisa Conway
Chief Learning Officer

Mary Mutinda
Operations Assistant

Mercy Ojwang’-Kinyua
Senior Operations Manager

Molly Gatobu
Senior Learning Designer

Moses Kisembe
Quality Assurance Associate

Nicholas Kiama
Finance Manager

Nicholas Wambete
Quality Assurance Associate

Nuru Ryanga
Learning Designer

Oliver Marube
Quality Assurance Associate

Sally Nyambura
Senior Quality Assurance

Stephen Njunge
Learning Designer

Victor Peace
Marketing Manager

William Kungu
Senior Software Engineer

Wanjiku Kiragu
Director of Partnerships for Donor and Grant Relations

Yvonne Mariah Godo
Chief Operations Officer

Want to get involved? We are hiring.

BD	Lastname	Tech	marketing
Director of Partnerships for Financial Inclusion	Director of Research	Senior Software Engineer - Python	Director of Project Management
Director of Partnerships for Agriculture	UX Design Researcher	Data Scientist	Learning Design Manager
Partner Relations Manager	Field Officer