Arifu Insights

Gender Dynamics of Using Mobile Technology

About Arifu Insights:

Arifu is a digital advisor whose training content can be accessed freely on SMS, WhatsApp, Telegram and Facebook Messenger. Arifu’s mission is to provide information and opportunities for all. Arifu Insights intends to inform our partners and the wider ecosystem of digital information providers about what we know to drive this mission together.

This edition of Arifu Insights highlights: 

The Gender Dynamics of Using Mobile Technology is an insight compilation from data in reports, case studies and insights from the Arifu Experts and other partners that looks into how mobile adoption still poses underlying, contextual variation of it’s use despite a large adoption.

This edition of Arifu Insights highlights that there still seems to be challenges for designing mobile technology for women and from the challenges proposes some solutions that the Arifu team will be implementing.

The Problem

Increased access to mobile phones generally and specifically for women often shrouds underlying contextual variations experienced by women in different contexts and circumstances.

While access increases, phone availability for utilization may still be considerably low, responsibilities at home may be too high, and the value-proposition of services designed for general household goals can miss the specific needs of women.

Some broad concepts emerged from our perusal of the literature and our own analytics.

Our Solution

We believe these findings offer Arifu and other service providers an opportunity to design products, features, and content in ways that fit within the differential needs and operating contexts between men and women.


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