Impact
CASE STUDY: Agricultural Livelihoods
The Problem
A multinational agribusiness with $14 billion annual turnover wanted an affordable and scalable way to train farmers, increase sales and improve product usage.
Our Solution
Arifu digitized the agribusiness’s traditional in-person training and product information dissemination which reduced their cost of delivery from $20 to $1 per farmer. We then engaged 250,000 farmers over interactive SMS to help improve their good agricultural practices.
In the first pilot with 5000 Kenyan farmers, we:
- Helped farmers improve 21 categories of behavior related to good agricultural practice.
- Increased farmer yield by 55%
- Increased income by acre by $187
- 0.6 more transactions
"It generated a bit of school fees and a livelihood"
Zachary
1
$
More income per acre
1
%
more income per acre
0
Improved farming practices
Impact
CASE STUDY: Financial Inclusion
The Problem
A digital financial service provider wanted to increase uptake and usage of a new savings and borrowing product among rural populations.
Our Solution
Arifu designed financial literacy and product education for 200 brand ambassadors and 3,000 rural customers, generating strong results on savings and loan behavior. We also learned from variations in content that the use of narratives and a personified digital advisor deepen the engagement.
- 5.5 days repayment of digital credit
- $2 larger running balance
- $0.50 larger digital loans requested
- 0.6 more transactions
"What has really helped me is that I can now take a bank loan. You can borrow money from the bank"
Gladys
Our Power Is in the Numbers
1
%
Increase in saving deposits value
1
%
Increase in load disbursement
30
Faster repayments of first loans
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