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An overview of Arifu’s content design process

An overview of Arifu’s content design process

Would you like to know more about what Arifu does and how we could support your organizations digital training needs? Watch our very own Learning Team Manager, Nuru Ryanga, as she speaks briefly about Arifu’s content design process.

To learn more about how we could help you reach your target audience, go to our contact us page to book a demo.

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Interview on K24 with Arifu’s Chief Impact Officer discussing the impacts of digitalization to SMEs in Kenya.

Interview on K24 TV with Arifu’s Chief Impact Officer discussing the impacts of digitalization to SMEs in Kenya.

Would you like to learn more about the digital revolution of SMEs in Kenya?

Watch this interview from K24’s bulletin news that happened 30th May where Osman Siddiqi our Chief Impact Officer and Jessica Osborn Program Director of Strive Community at Caribou Digital as they speak about the impacts of the adoption of digital tools by SMEs.

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Partnerships Press Webinars

Digitizing Rural & Agricultural Finance (DIG4RAF) In Africa 2022

Digitizing Rural & Agricultural Finance (DIG4RAF) In Africa 2022

Are you a financial service provider deploying digital finance, policy maker, implementer or investor in the field of digital finance solutions, development partner, academician, public or private funder, representative from Fintech or AgTech or AgriSMEs?

The conference themed, Analyzing Features Shaping the Digital Future of Rural and Agricultural Finance Landscape in Africa will bring together different stakeholders across the globe in the agrifinance industry to share insights and learn about:

  • Innovative technological innovations in Rural Agricultural Finance (RAF) affecting the development of Digital Financial Services (DFS) in Africa.
  • Critical success factors for deploying financial and non-financial technological Innovations in RAF.

Capacity of financial sector & agriculture sector players, Fintechs, Agripreneurs and other non-financial sector players on new technological trends and

Join us from May 23 to May 27 at the conference on:

DIGITIZING RURAL & AGRICULTURAL FINANCE (DIG4RAF) IN AFRICA 2022

Organized by the Africa Rural and Agricultural Credit Association (AfRACA) at the Kenya School of Monetary Studies, Nairobi, Kenya

Few slots left: Grab your seat HERE (Mention Arifu and get a discount)

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BBC Video Interview with Arifu’s Partnership Development Associate on “What skills do local entrepreneurs need to grow?”

BBC Video Interview with Arifu’s Partnership Development Associate on “What skills do local entrepreneurs need to grow?"

What skills do you think local entrepreneurs need to grow?
Listen in to our Partnership Development Associate Andrew Thiong’o as he addresses this question on BBC News Mitikasi Leo Programme. Some of his responses include the need for local entrepreneurs to learn about marketing and financial and business management.

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BBC Video Interview with Arifu’s CEO and Co-founder on “What skills do local entrepreneurs need to grow?”

BBC Video Interview With Arifu’s CEO And Co-founder On "What Skills Do Local Entrepreneurs Need To Grow?"

What skills do you think local entrepreneurs need to grow? Listen in to our CEO and Co-founder Craig Heintzman as he addresses this question on BBC Africa’s Money Daily Programme touching on skills such as market research and financial literacy.

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Partnerships Press Webinars

How can financial service providers help build financial capability?

In this webinar, Bilal Zia and Pete Sparreboom, discussed how financial service providers can help build financial capability of their clients. In an increasingly digitised world where we are including more into formal financial systems, lack of information and understanding will remain a challenge for many. Whilst many understand the need to save and access credit, the choice of product and provide is more complex. Financial education can be expensive to deliver and does not always lead to changes in financial behaviour.  

If delivered well, financial education is often designed to motivate people to use digital payment and transfer services, increase their formal savings and improve their borrowing and repayment decisions. This not only benefits the consumers themselves, but also the banks, microfinance institutions and mobile money operators that serve them.

We are now beginning to see evidence emerging that if done well, there is correlation between financial literacy and good financial decisions. on the economy. For financial education to have impact, it needs to have three key characteristics to be well-designed, well-targeted and well-timed.

– Design: Interactive, story-based, gamified and addressing multiple senses. Also the channel it is delivered on, such as television, radio or mobile phones – going to where the consumer already is

– Targeting: Needs-based, adapted to characteristics of a segment (e.g. gender or farming), and personalised to individual knowledge and experience

– Timing: Provided at teachable moments such as when people migrate or when farmers sell their harvest (and can save) or need to plant or store (and need a loan)

Evidence has also shown that financial education works better when it is offered as part of a broader set of measures, designed to remove different constraints.  It is very effective when it is offered alongside good and highly accessible formal financial products, as well as complementary measures to help change behaviour.

By making use of technology, it is also possible to cut some of the costs down for financial education. For example, Arifu offers mobile financial education and information via a chatbot technology through SMS, WhatsApp, Facebook messenger and Telegram channels. This is successful because the training is engaging, tailored and convenient. Financial services providers can consider mobile financial education as a tool that can complement marketing and customer service.

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Partnerships Press

Partnership Announcement – Jobberman Nigeria signs up with Arifu to equip Jobseekers with Digital Training